Adobe skills are in demand, and creators who validate their knowledge gain credibility and a competitive edge. The clear communication of value, benefits, and reasons to believe in a brand’s product, service, or technology. It is the development of visual communications that resonate with a specific target audience with an objective to create awareness, shape perceptions, increase market share, and elevate brands. We offer a variety of learning materials designed to help educators integrate certification seamlessly into a curriculum, as well as resources for individual learners. These engaging materials include videos, textbooks, web-based activities and more.
Types of Graphic Designing
Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
When most people think of graphic design, they think of designs created for marketing and advertising.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
Example of Marketing & Advertising Graphic Design
- Postcards and flyers
- Magazine and newspaper ads
Posters, banners and billboards
- Brochures (print and digital)
- Vehicle wraps
- Signage and trade show displays
- Email marketing templates
- PowerPoint presentations
- Social media ads, banners and graphics
- Banner and retargeting ads
- Images for websites and blogs
A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—the screen, keyboard and mouse—but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.
Example of User Interface Graphic Design
- Web page design
- Theme design (WordPress, Shopify, etc.)
- Game interfaces
- App design
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing.
Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company.
Example of Publication Graphic Design
- Annual reports
Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand.
Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity.
Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.
“Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities.
Example of Motion Graphic Design
- Title sequences and end credits
- Animated logos
- Promotional videos
- Tutorial videos
- Video games
Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design, here are some examples:
Example of Environmental Graphic Design
- Wall murals
- Museum exhibitions
- Office branding
- Public transportation navigation
- Retail store interiors
- Stadium branding
- Event and conference spaces
graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations.
Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.
Examples of Art and Illustration for Graphic Design
- T-shirt design
- Graphic patterns for textiles
- Motion graphics
- Stock images
- Graphic novels
- Video games
- Comic books
- Album art
- Book covers
- Picture books
- Technical illustration
- Concept art
Graphic Designing Tools
Graphic design is a great career for people who are creative thinkers and enjoy art, technology, and communication. There are design needs across every industry, so Graphic Designers have many opportunities to take on a range of new and exciting projects
- Your employment isn’t tied to just one industry
- You can work in multiple environments
- You can choose to be self-employed
- You have many specialties to choose from
- It’s not boring
- You can express yourself
- You can create things for yourself, friends and family without having to outsource
- You have concrete proof of your abilities
- You’ll always be collaborating
But is it worth it?